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How to improve book sales through optimizing metadata If you are writing a book or published one and the sales aren't what you hoped I can help. Social media marketing is by far the most cost-effective targeting campaign available but only when authors follow some simple guidelines. Not all platforms are a good fit for every author which is why consumer research is so important. Once you have chosen the best platforms the next option is learning how to optimize your metadata and create quality posts to build organic followers. However book sales can also be improved by using specific keywords or updating book categories. So if you are stuck on how to set up or optimize social media profiles to maximize book sales you don't want to miss this opportunity.